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6 Comments

  1. Dan May 26, 2009 @ 10:05 pm

    I feel like the FDA has a lot more that it should be worried about or attempting to approve or disapprove rather than bashing Cheerios for claming to improve health. Aren’t there more important things for them to worry about?

  2. Earl May 26, 2009 @ 10:07 pm

    I can’t believe that the FDA would be turning on Cheerios like this. It honestly makes no sense at all. I understand that they need to monitor things, but really, after 12 years… and Cheerios!? They just need to back off and get a life.

  3. Frank May 26, 2009 @ 10:09 pm

    I’m going to have to stand up for the FDA on this one. I mean, I do feel like it is a little ridiculous, but at least they don’t have a double standard. They are monitoring every aspect of claims rather than just assuming they are okay because they’ve been around for a long time.

  4. William Susswein May 27, 2009 @ 11:26 pm

    Case is in session, so pay close attention.

    Ever herd of the term a picture is worth more than a 1,000 words or you can not judge a book by the cover?
    Well that is what is going here in this case.
    It should be known by any one beyond a doubt for more than years that Cheerios is knowing for lowering this heart disease and cholesterol. If and IF I remember correct from when I was little General Mills has been sneaking in the were the more healthy cereal with out any one noticing so I do not believe that on both a box and web site should back up how healthy there product is. Why does not any one take any ones word of mouth or that thing called honesty seriously?

    Court is adjourned I rest my case!!!!

  5. Brittany May 28, 2009 @ 10:10 am

    Frank,

    You make a good point, one that I staunchly avoided in my article. Just goes to show there are (usually) two sides to every story, sides that can be argued rather well.

    I guess I would be pretty upset if I found out the FDA was slacking on any food regulations, so at least it’s still paying attention, even if it’s to every single detail, as minor as it may appear.

    I certainly wouldn’t want to go back to the early days of the canned meat industry…no thanks. “The Jungle” was a book that gave me nightmares.

    Thanks for your feedback!

  6. Brittany May 28, 2009 @ 10:14 am

    William,

    You make another excellent point. Just because a company with a well-known product and a flashy, bright box has staked a claim for 12 years, it doesn’t mean that claim has held true. Things should always be tested for the truth, especially something as serious as this, having to do with major health issues.

    And just look at how much ingredient lists and nutrition facts have changed over the years on many products that have stayed with us for the last several decades or more. Sugar is one of the biggest. From pure cane sugar to high fructose corn syrup. YUCK. And right under our noses.

    I guess the FDA is only doing its job. Can’t place blame there.

    Thanks for the comment!

Cheerios claims challenged

Heart Health Comments (6)

We see TV commercials all the time that advertise the cholesterol-reducing power of Cheerios. It’s true that right on the front of each box of Cheerios cereal, posted in big, bold white letters reads, “Cheerios Can Reduce Your Cholesterol!” Visiting the Cheerios Web site, you’ll also see the same message boasted, but with a little more information: “Eating Cheerios each day, as part of a diet low in saturated fat and cholesterol, can help lower your cholesterol, and that could help reduce your risk of heart disease.”

So now we know that as a part of a low cholesterol diet, Cheerios does more than help in reducing cholesterol, but it also reduces your risk for heart disease, one of the most common causes of death in the United States, according to cardiovascular disease statistics. Why aren’t we all eating this for breakfast? Well, the Federal Drug Administration, in a recent report, does not agree.

According to a Washington report, federal regulators are “scolding” the maker of Cheerios (General Mills) for “inappropriate” claims about its ability to lower cholesterol and treat heart disease.

That’s interesting. Did you notice it too? I didn’t see anywhere on the Cheerios box where it advertised “treating” heart disease.

The FDA even went as far as sending a “warning letter” to General Mills saying that the language on the box suggests that the cereal can treat and prevent heart disease.

In response, General Mills said that the health claims it makes on its cereal boxes have been approved for the past 12 years and that it stands strong behind the science of what it claims.

I don’t know about you, but I think the FDA should un-wad its panties and calm down. Aren’t there more important things to worry about right now? I think yes.

Brittany @ May 26, 2009

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